I wanted to read this book when I first saw it but I wondered whether I was just caught up in the whole Apple-wave since Steve Jobs's passing. So I withheld from buying it. As the days passed, I kept seeing the book and couldn't keep my curiosity at bay. I wanted to know about Steve Jobs even though I've never bought an Apple product in my life. There is only so much about him that you can read online. Though I had finally bought the book, I wondered if it would take me a while to read it. I'm not a fan of non-fiction books and have never really read a biography from start to finish. Howeever, once I started reading it, it was "unputdownable". It was probably the combination of an iconic person and a masterful writer. The early days when Steve Jobs founded Apple read like a movie but what stayed with me was his perfectionism. He was dedicated towards making great products, not great profit. Profit is what follows a great product. Its refreshing to read about a CEO who cares about the product. Most companies are run with profit as the goal and the companies themselves are almost always run by successful salesmen. It's always about the sales target. There are countless of sales meeting, sales conference and more sales-related activities throughout the year. Hardly enough time is spent on improving the quality of the product itself. I find it frustrating dealing with people who accept mediocrity and people's refusal to challenge the status quo. Anyways, this book was a real eye opener, not just to the person that Steve Jobs was but also to how great companies are born. Jobs is far from perfect but through his vision and perfectionism, he makes it happen and I think that's something everyone can learn from.
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